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While business listing citations are relatively easy to obtain, the more difficult ones come from local or niche websites or local newspapers. You’ve got to have something newsworthy for them to talk about and you have to get their attention in the first place. The process of creating local citations can be time-consuming and tedious and you ideally need to have an overall marketing strategy in order to get the attention of journalists Cleared If you want to gain your customers’ trust, there are no shortcuts; you’re going to have to earn it. How do you do that? Well, a great starting point is to be open and transparent about your products and what potential customers can expect of you as a company. Forget about making exaggerated claims about how you’ve invented the best thing since sliced bread. Modern customers are wise to gimmicks and hype. Just be straightforward